The Sorrows of Young Werther (Johann Wolfgang von Goethe, 1774)

I've wanted to catch up with this short book ever since going through a biography of Goethe. He wrote this when just 24; it perhaps represented an earlier stage of Sturm und Drang, though Goethe may not have even agreed; it seemed to be published just when the world was waiting for it.

Thomas Mann writes: "The world at once took possession of The Sorrows of Young Werther and it took possession of the world . . . It seemed as though the public in all countries, secretly and without their own knowledge, had been awaiting this very book by an unknown young man from a German imperial city; that this book with revolutionary, liberating power emancipated the fettered yearnings of the civilized world. Napoleon, the iron man of destiny, had the French translation in his knapsack through Egyptian campaign. He claimed to have read it seven times."

It was published in all the main languages worldwide; sparked perhaps the first mass marketing push (Werther cologne, clothes, endless similar); and made Goethe famous.

Yet today I think we would all find the protagonist simply ridiculous. Which makes it all the more interesting to think why the book was an unquestioned blockbuster - in commercial and artistic impact, plus in its effect on folks' thinking. Perhaps things were quite ripe for a reaction to rationalism, but go figure . . .